2024’s Healthy Snacking Trends

In 2024, the approach of customers towards healthier snacks continues to evolve, with a clear shift towards healthier options. At Nutty Delights, we're keenly observing these changes and understand their importance – as we offer a selection of products that further support the idea of a healthy lifestyle. Here’s an insight into the current trends and how they can shape our collaborative efforts in the snack industry.

The Rise of Natural Snacking

Consumers worldwide are increasingly associating 'natural' with 'healthy'. This year, no additives/preservatives (40%), no artificial ingredients (34%), and natural/clean labels (33%) are the top attributes that make a healthy snack, according to a consumer survey. Meanwhile, 61% report they always look for healthier alternatives to snacks.

Nutrient-Focused Snacking

Snacks with low or reduced claims for fat, sugar, and salt are gaining popularity, with 30% of consumers considering these as healthier options. Simultaneously, another 30% are looking for snacks richer in proteins, fibers, and vitamins.

Protein's Popularity in Snacking

Protein-rich snacks are increasingly popular, especially among 32-45-year-olds. Despite the continued popularity of traditional snacks like biscuits, chips, and chocolates, there's a notable shift towards healthier alternatives of these snacks as well.

In response to these consumer preferences, to stay trendy it is important to embrace transparency in ingredient sourcing and product composition. (Meaning, highlighting the premium quality and nutritional value of our products.) Additionally, offering healthier alternatives alongside traditional snacks can cater to a broader range of preferences. Emphasizing protein-rich snacks, especially in offices and retail outlets, can tap into the growing demand from health-conscious consumers, particularly those aged 32-45. By aligning our offerings with these trends, we can continue to thrive in the dynamic snack industry.

 

References

1. Innova Market Insights, Snacking with Benefits – Sweet Snacks – Global, May 2023.
2. Innova Market Insights, Snacking in the US, 2022.
3-4. Innova Market Insights, Snacking with Benefits – Sweet Snacks – Global, May 2023.                                                          https://www.glanbianutritionals.com/en/nutri-knowledge-center/insights/healthy-snacking-trends
5-17. Glanbia Nutritionals, Healthy Snacking U&A Study, 2022.